Social Media Marketing Software in 2020
Social media marketing is growing rapidly, and it involves the use of social media channels such as Instagram, Pinterest, Facebook, and Twitter, etc. to carry out marketing activities like promotions, running campaigns, and brand awareness with the help of social media marketing software which helps to increase website traffic and buyer engagement.
Social media channels have been growing for some time, and each of the popular channels are having several hundred million users. Some of social media channels are best in visual media sharing and highly used by users. These social media channels offer a great opportunity for brands to engage with their target audience and it has also changed the way customers interact or engage with the brand content.
All social media channels have a unique way to bring their audience together, and in turn, help businesses to interact with their buyers on these networks. Now, let’s talk about social media marketing …
# Does Social Media Marketing Matter?
Social media marketing is used to level-up your social game. Social media marketing and search engine optimization (SEO) are closely related to each other. One of the important elements of social media marketing is to push great content about your brand’s products, services, or the brand itself into social media accounts. Social media feeds into the discovery of new content that occurs due to new content being shared or posted by its users/groups/communities, contributing to SEO activity in turn. Social media also helps in backlinking that feed into SEO efforts. Google’s organic search algorithm is said to highly depend on factors related to social media and not having a strong presence on social media would impact the ability of the brand to show up on Google search.
Social media marketing is incomplete without some important social media marketing software. Good social media marketing software helps you to get more relevant content to share with your customers. You can use them to schedule your social media posts at the right time, and you can also measure the performance and outcomes of your campaigns. What’s more! You can use them to improve your brand’s social presence.
Now, let’s discuss a fascinating concept to enhance knowledge:
# Introduction to Social Media Automation
Companies are influenced by social media platforms such as Facebook, LinkedIn, Twitter, Pinterest, and Instagram, etc. Most people join these social media channels every day, and the number keeps growing with new users. This rapid growth of users on social media platforms indicates the potential of social media networks for marketers. But taking advantage of this powerful software is a challenging task for marketers. Your brand should be available, consistent, and authentic on social media. It is also essential for marketers to keep track of new trends, engage with prospects and measure the performance of previously posted content on social channels. Performing all these tasks while running several marketing campaigns is difficult, this is where social media automation helps to meet marketing strategies.
Now you are aware of social media automation that helps brands to automate social media processes to save their efforts and time and get high ROI.
Social media automation includes such as scheduling social media posts for the future, publishing content, curation trending content, and tracking and measuring the engagement on posted content. Despite this, social media automation offers advanced features such as social listening and sentiment analysis that allows brands to engage with their prospects on a much deeper level.
Now, let’s discuss what should you consider while choosing social media automation software:
# Important factors need to be considered while investing in social media marketing software
There are plenty of social media automation software available in the market and trending in 2020. The latest social media marketing software comes with advanced features, and you should also consider main aspects before investing in social media marketing software. Let’s discuss it in detail:
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Content Publishing
One of the most common features offered by any social media marketing automation software is to publish content directly across all social media channels. It integrates with your social media platform and enables you to choose the social networks you want to publish content on. After saving the draft message, the software will show you a preview of the content on your social networks. This feature is very useful as you can publish content across your multiple social channels easily with one go.
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Scheduling Future Post
You can make a schedule of your social media posts, with the help of social media automation software. Ultimately, you can create your social content strategy in advance, so that you can produce quality content on your social channels for your audience. With social media automation tools, you’ll know when your audience is active on social channels, and you can post at that time regardless of your schedule. Software offers scheduling of social posts up to more than a month.
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Simple Dashboard
As you know, social media automation software is a dynamic process, and it is integrated with multiple channels, content, and users. That’s why it is essential to maintain a simple and easy to use the dashboard on your automation tool. You should invest in an automation platform that offers a user-friendly interface that offers easy accessibility to all important elements.
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Republishing Content
Continually developing new and innovative content is quite a difficult process. So, brands need to republish, re-purpose, and repost available content. Hence, your social media automated tool must provide the facility to easily repost the content, and curating relevant content.
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Analysis
Your social media automation software must be able to track all your social platforms and measure as well as analyze the performance of your running social campaigns. It lets you prioritize activities that lead to maximizing your social engagement, conversions, and brand building. Hence, powerful analysis and reporting is an essential feature of social media automation.
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Automated Responses
Social media automation software allows your customers and prospects to interact with your brand. For this, it is important for your team members to respond immediately to your audience, no matter what time zone you follow. Automated platforms allow you to set up automated responses for messages you get from your audience on social media channels. Ensure that you are choosing social automation software that supports the feature of automated responses.
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Ad Automation
Advertising on social media such as Instagram and Facebook creates ways for marketers to convey the importance of their services and products based on behaviour, preference, and location, etc. Hence, it is crucial for your automation software to offers powerful and automated functionality to create, execute, and analyze social media ads.
# Best practices to incorporate while implementing social media automation
Social media automation is a dynamic, ever-growing, and real-marketing function. Here are some best practices mentioned below to incorporate while implementing social media automation:
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Configure correct time zone
Posting and scheduling social media posts can be tricky when you are advertising your product globally. Make sure you have configured the correct time zone and ensure you are using the right time zone when it comes to scheduling posts in advance. In addition to this, it is also very crucial to reach out to your target audience with the right message at the correct time, and also keep track of analytics of your automation software to know at what time you should publish your post with each format type. You can also do experiments with different time zones for different content types before following a standard pattern while setting the time for posting content.
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Monitor the process of Social Media Marketing Software
Even though social media marketing software reduces human effort, but still, eliminating human efforts is not going to be a good practice for running social media campaigns. To ensure seamless engagement with your prospects and content analysis, constantly monitor the process of automation tool. As a result, it can help you in optimizing your current process with the best results from previously executed campaigns.
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Don’t schedule your posts too far in advance
With the help of social scheduling, brands can easily make a future plan of social content. But apart from this, if you are planning or scheduling your posts too far in advance, then it is not a good practice. Social media is something about being accessible in real-time, and getting the most out of references to popular culture, current social problems, and technology trends. Hence, ensure that you are not planning the content too much in the future to prevent sounding irrelevant.
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Keep track of automation tool updates
Social media automation platform is rapidly upgrading based on social behaviours and changing needs. New features are constantly included in the platforms while changing the current user interface and functionalities. Hence, you need to keep an eye on upgrades offered by your social automation software and use new features to make the best out of new features.
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Optimize campaigns via reports and analysis
The primary feature offered by social automation tools is publishing and scheduling content on your social media channels. But it is also important to use your tool to optimize the performance of your social campaigns. Ensure that you are creating a detailed report so that you can measure shared content performance based on engagement and outreach. This data can be utilized in the future to alter your social campaigns for better outcomes.
# Best and Trending Social Media Marketing Software in 2020
Over the last few years, social media has become the most important part of our lives. As you know, there is no such thing that can help to achieve success overnight, for this, everyone has to make efforts. Similarly, social media doesn’t happen overnight. It is not just a long-lasting content and some sort of mentions. And, social media is like any other marketing strategy – measured, created, managed, and discovered on a clear strategy.
If you really want to achieve success on social channels and want to increase engagement and conversions in 2020, you should consider including the following social media marketing software to your marketing toolkit:
1. Topnudge
Topnudge is new and it comes with the same features that you would expect from other social media marketing tools. It also helps you to schedule and publishes your posts at a specified time across major social media networks.
Features offered by Topnudge
- With the help of Scheduler, you can plan and schedule your posts, so that it can publish your post at the same time and date that you have mentioned.
- With analytics feature, you can see your social media performance, and activities of your followers such as when your followers are on Instagram, etc.
2. Buffer
The Buffer social media marketing software is one of the most well-known marketing tools in the market. If you have massive content and various social media channels, then opting for Buffer will be a good option for you because it can help to schedule any type of post on any platform. Even you can select when to schedule posts such as “every day” or “weekdays”.
Today, it supports almost all major social media networks such as Instagram, Facebook, LinkedIn, Pinterest, and Google+. It offers a user-friendly interface and upgrades itself on a daily basis to keep up with the ever-growing demands of social media.
Features offered by Buffer
- You can upload custom videos and photos.
- To track your content’s performance, access complex analytics.
- You can add team members.
- Links shared by you can be shortened. You can connect your accounts if you are a Bitly user.
- You can create posts to schedule so that your content gets spread out throughout a day.
3. Buzzsumo
Conducting research is an important part of the marketing process. If you want to make your marketing criteria best and stand out from the crowd, you need to understand what efforts they are making and what you are doing is working for your brand or not.
Buzzsumo is a research tool that helps you to know how your content is performing and helps to discover new and popular content on the web. It can also represent you with a list of influencers that share keyword-related content. You can use this to research ideas for your content marketing campaign, and you can easily connect with the best influencers in your niche.
Features of Buzzsumo
- Helps to find influencers related to a specific topic.
- You can track your competitors and do an analysis depend on their content.
- You can use this tool to research keywords and the latest topics in which your audience is interested.
- Get notifications or alerts based on a brand name, keywords, author name, links, or domain name.
4. MeetEdgar
MeetEdgar is one of the smartest and robust tools available in the market. You get social media automation and scheduling, it can create posts on your behalf by extracting quote-worthy text from the blog posts you’ve posted, continuous posting, category-based scheduling, evergreen and time-sensitive posting, unlimited library content, and much more.
Apart from its amazing functionality and features, it is specifically designed for brands to have full access to social media management and marketing.
This tool can be utilized to manage both re-sharing contents and optimizing your social traffic. By incorporating your evergreen content on a daily basis, you can maximize your traffic and boost engagement. MeetEdgar also helps to shorten then URL with in-app click tracking that means you can follow your clicks.
5. Hootsuite
Hootsuite is a well-known social media marketing automation software that allows you to schedule your social media posts in advance to publish on different platforms. In addition to this, it also offers paid advertising functionality for several platforms. You can run ads or promote already successful organic content to increase reach and impact. Hootsuite offers advanced features such as monitoring, scheduling, analytics, content curation, paid content promotion, and team management.
Despite this, for experienced digital marketers, its tools are integrated with Twitter, YouTube, Instagram, and Facebook, allow you to communicate with prospective customers.
6. Zoho Social
Zoho Social is another one of the best social media management platforms for agencies and businesses. It lets you to manage several social media platforms, monitor keywords, schedule unlimited posts and collaborates with your team, and it can be done from a single dashboard.
Zoho Social can be connected to all of the popular social media channels. You can schedule your social media posts when your audience is active on each of your social media channels. You will be able to create an integrated content calendar and organize your social media posts in any manner you want.
You can manage every social media activity from a single dashboard, and you can respond in real-time and engage with your target audiences. In addition to this, it also offers plenty of pre-built reports, and you can also customize that will show what you want.
7. Mention
Mention helps brands to monitor the conversation, analyze content and report back on social media marketing results. The degree to which these features enable brands to increase their social media presence is really what separates Mention from the crowd.
Mention is the simplest interface, and everything can be performed from a single dashboard. Keyword monitoring, competitor analysis, and crisis management can be done in a few clicks.
8. HubSpot Marketing
HubSpot offers various sales-related and marketing tools that are designed to help businesses. HubSpot has its own CRM platform. It is an all-in-one marketing solution includes a combination of automated publishing, analytics, content management, post scheduling, and customer targeting.
HubSpot marketing enables you to gather each qualified lead via your website. It can search additional contact information of lead as much as possible- including their social media channels, company name and title.
HubSpot also offers you in-depth analytics so that you can check out the performance and success of your social media posts, offers, and pages.
9. Sprout Social
Sprout Social is exhaustive social media automation software and a well-known brand among marketers. It offers multi-level access that helps managers to coordinate and assign tasks to each team member. It enables to measure the engagement and do analysis to understand how well your social media is helping in your brand’s success, plan, create, post and measure content, and listen to your audience to know new trends and reach to them.
Just like other social media marketing tools, Sprout Social offers smart automation features that include bot-created posts, automated scheduling to reach out to the target audience at the correct time, managed and measures based on a set of automated rules, message prioritization that enables inbound messages to be categorized.
You can easily connect and engage with your customers, and you can track your competitors. Despite this, if you want to enhance your knowledge, Sprout offers some resources and support via webinars and conference.
10. Loomly
Loomly is a social media calendar tool that helps businesses and people to create content for popular social media channels such as LinkedIn, Instagram, Twitter, Facebook, and Pinterest.
With the help of this tool, you can get new post ideas without waiting too much. You can also get tips for post-optimization that can help to better craft your content.
Choosing Loomly software will be the best option for your brand if you need post-approval. Just like other social media content calendar software, it enables you to automate your publishing schedule and offers analytics for each and every post.
11. Agora Pulse
Agora Pulse is best suited for you when you want to engage with your audience. This software lets you plan your social media posts, scheduling posts, run contests, perform analysis, advertisements, quizzes, and collaborate with your team members.
Some of the popular social media platforms Agora Pulse works with include Twitter, LinkedIn, Google+, Facebook, YouTube, and Instagram. You can schedule your content of all social media accounts with one go.
This tool gathers all the comments received from paid social media ads and put them into your inbox that makes it easy to combine feedback and plan more interesting campaigns.
Its calendar feature allows you to keep an eye on your posts to see your posts that are scheduled, published, queued, or awaiting approval.
12. Bitly
To fit your URL across all your social media channels, you can use Bitly software that helps to shorten any URL. Shortens URLs can work easily with any social media channel.
With the help of this software, you can track who clicked on what, where, and when. Moreover, bitly is a robust online marketing tool that is used to track clicks, pinpoint geographical locations with the most clicks, and view site referrals.
13. Feedly
Feedly is a content discovery tool, much like Buzzsumo, but it does work a bit different. It is a content aggregator, and it can be used to gather content from several areas, merging your perfect reading material into a single stream so that you can access at your leisure.
It is not going to deliver in-depth metrics that Buzzsumo does, but it will give you enough reading content. In this way, you will never run out of content to post on your social media channels.
14. SocialOomph
SocialOomph looks simpler as compared to other social media marketing software that is listed, but its functionality and features help you to easily publish multiple posts in one go, and you can schedule your posts easily with this software.
You’ll have full access to publish your content when and where it will go live, and even you can manage several platforms at once.
15. CoSchedule
CoSchedule is an all-in-one social media management tool. With this software, you can see all your posts of all your social media channels with the help of marketing calendar, it is easy to map-out content for your editorial calendar with the help of a content organiser, and it also makes it easy for you to create integrated social, email marketing campaigns and blogs.
With the help of this tool, you can easily create, schedule, post and measure posts, easy collaboration with the staff, and organize all your content in a centralized library.
16. Socialbakers
When you search for a social media marketing tool, you will come to know about Socialbakers software that seems to have included all that social media needs from AI.
With the help of the Socialbakers tool, marketers can make decisions depending on their follower’s data. You can measure your performance and compare it with your competitor and then use those insights to enhance the quality of your content. Other Socialbakers tool includes features such as influencer marketing management, reporting, measuring and engaging with your audience from several platforms in one place.
17. YouScan
YouScan offers assistance with social media monitoring, along with analytics on social media. The social media monitoring integrates images analysis, providing greater insights into how consumers view the product of a company.
The primary goal of YouScan is to help businesses learn by online listening to their customers. In addition to this, Artificial intelligence (AI), and natural language processing (NLP) are incorporated into their software.
18. Agile CRM
Agile CRM provides you with all features, mostly you expect from any CRM package. One of the most helpful features it offers is the assistance it can provide the businesses with its social media marketing. Agile CRM offer social listening capabilities, social integration and much more.
Companies can use this software to monitor social mentions of their brands. Despite this, they can also create a data stream that will notify them when someone mentions them on social media. Agile CRM can be used to integrate those comments and analyze them.
In addition to this, brands can use this software to track what their influencers are saying to identify the latest trends and insights and then include them into their marketing efforts.
Agile CRM’s social listening tool can be used to get alerts when someone raises their concerns or dissatisfaction with your company’s services or products.
19. Bitrix24
Bitrix24 is a feature-rich CRM. You can use it to manage data from Facebook, Instagram, Slack, Telegram, Skype, and others. Bitrix24 Open Channels let you manage all your social communication in a single place. It also allows you to save the conversation to Bitrix24 CRM, irrespective of which social media channel or messenger is used by your client.
It offers sales and marketing automation tools that will allow you to automate part of your sales process, involving social media marketing. It also offers traditional core CRM features, including email or telemarketing, quotes, product catalogue, and invoice.
20. Hotjar
With the help of Hotjar, companies will be able to see what their audience does on their social page and website. This tool can be used for instant visual feedback. It also includes tools related to visitor recordings, form analysis, conversion funnels, feedback polls, and a means of gathering instant visual feedback from visitors to your site. You can also use it to build and review surveys and to recruit test users from your current audience.
21. SocialPilot
Having access to the SocialPilot software will help you to manage your all social media accounts in one place. Now, you don’t need to switch tabs to view the activity of each social media account. SocialPilot comes with a variety of features that help to get more preference while choosing a social media marketing tool.
With the increasing growth of social media accounts, SocialPilot will be chosen by most of the marketers in the future, as it allows one to go beyond any specific social media site while maximizing leads.
Just like other social media marketing software, this software also offers analytics to the marketers so that they could understand what does work for their campaign and what doesn’t.
22. AgencyAnalytics
As the name suggests, AgencyAnalytics is a reporting platform that is specifically designed for agencies. You can create automated marketing reports with ease, scheduling them easily to send to your clients daily, weekly, or monthly. You can even customize these reports and emphasize those parts that are important for your client.
It also allows you to drag and drop custom widgets, providing you with a custom mobile-friendly dashboard. You can choose how to display your data – line graphs, bar charts, tables, pie graphs or statistics.
23. monday.com
monday.com is another organization tool that helps you to better organize most areas of your business, including social media marketing. You can start by choosing a template that best matches with your requirements, and you can even personalize that template to match it with your workflow and requirements.
It allows you to collaborate with your team members and helps you to keeps your all conversations, checklists, files, and sheets in one place. It is useful software for content management and social media marketing calendars.
24. Qualifio
Qualifio is a data collection and interactive marketing platform that enables brands, publishers, and agencies to create and post interactive content on website, social media, and mobile apps, without any need of technical skills.
You can create quizzes, contests, personality tests, and more interactive content formats. And this platform can be used to engage your community because most users love to interact.
25. Outbrain Amplify
Outbrain is also known as a native advertising platform, it offers a variety of features that help in content and social media marketing. You can use this platform to create your campaign, it also helps you to publish ads that will link to your content on the best and top publisher’s sites, and in response, you’ll receive a targeted, engaged audience seeing your content.
# Conclusion
These social media marketing software is trending nowadays, and in 2020, most of the marketers will choose social media marketing software from the list that is mentioned above. These social media marketing software will help you to level-up your social media marketing efforts and go closer to success.
To wrap this post up, we consider social media marketing is the only initial and important step that can make your sales process more effective. So, without wasting time, you should choose any of the above social media marketing software to create your marketing strategy and efforts more valuable.
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