Before talking about the best Social Media Scheduling Tools, We all should know how important it is to maintain any brand’s presence on social media. But maintaining social media presence is more difficult because customers want to deal with those businesses or brands that are active on social media.

Several social media channels have different peak times when their users are most active. If you want to reach as much of your followers as possible, then at these peak hours, you need to make your updates. Likewise, if you are dealing with influencers, you would expect them to make posts at peak interest times.

A Business, as well as influencers, can’t make all their social media posts “live”. It might be an inefficient use of their time and effort. For this reason, software providers come up with solutions to make social media posting easy and effective. You can easily manage your posts and schedule them with one go. And, most importantly you can manage your social media posting and scheduling at the time that most appropriate for you and then you can use tools that fit your needs to produce your posts at the best time.

You can operate your social media account efficiently with the help of a social media scheduling tool. Social media scheduling tool helps you to take time to create innovative content and push more content. Your followers can expect a specific time to view your posts, and your post scheduler helps to accomplish this.

# Why scheduling social media posts are important?

 

There are so many business owners who claim that they don’t have much time to spend on social media, that’s why they avoid using social media channels. But nowadays, with the incredible growth in social media marketing, business owners prefer using social media to grow their brand’s popularity on social media.

Social media platforms are so important because they allow businesses to interact with their target audience. Now, everyone agrees that social media marketing is important but they don’t have time to manage social media posts and don’t have enough marketing budget to hire a marketing agency to manage it for them. This is where social media scheduling tools come to help you out, and all you need to do is set a few hours a week so that you can schedule your social media posts.

Scheduling social media posts is important for so many reasons that are written below:

 

• Time management

 

Time management is the first and important reason why business owners, as well as marketers, should use social media scheduling tools. When you schedule your social media posts in advance, then you can focus on other responsibilities, and you need to less logging into social media accounts to publish a new post. You can also have time to focus on your running campaigns, engage with your target audience, and focus on business requirements.

 

• Reach your target audience

 

Scheduling your content gives you the freedom to publish posts when your audience is most active, even if you are not available at those specific dates and times. If you are not able to post content at peak engagement days and then you can feel free because your scheduled posts will be distributed to your audience with or without you.

 

• Brand consistency

 

Your brand consistency is the most important part to increase your social media audience. Your brand consistency gives a reason for your audience to keep in touch with you and follow your page.

 

• Multiple platform management

 

With social media scheduling tool, you will be able to manage your all social media accounts such as Twitter, Instagram, Facebook, etc. in a single place, and this makes it easy for you to maintain all accounts effectively. It is also helping to diversify the content for the different social networks.

# Social Media Scheduling Tools

 

There are various social media scheduling tools available in the market, and you can use them to make your life easy. We have gathered the best social media scheduling tools. Take a look at the following tools:

 

1. Topnudge.com

 

 

Topnudge is a new and feature-rich social media scheduling tool that helps customers to plan, organize, and schedule their social media posts in an easy way.

Its features and functionalities include scheduling your posts across social media accounts such as Instagram, LinkedIn, Twitter, and Facebook. You can easily select date and time to schedule and publish your posts across specified social media channels.

With the analytics feature, you can oversee when your followers are active on Instagram, and you can check your post’s performance as well. In addition to this, you can save a draft of your post to preview before publishing.

 

2. Loomly

 

 

 

Loomly is a robust social media posting and scheduling tool that provides a clean and user-friendly interface. One of the great features offered by Loomly is that you can set several calendar workflows. The default setting especially for the team having more than one collaborator is:

• Draft
• Pending approval
• Editing
• Approved
• Scheduled
• Published

You need to follow a simple and straightforward process while creating a post. You can start creating a post from scratch or pull in the post ideas from RSS feeds that will automatically create draft posts from them. Before you personalize details, you create a base copy of a post for social media channel you want to use.

On the other hand, if you want to create a paid post for Facebook, then you can easily customize your target audience and set a budget accordingly for your campaign, and it can be done within Loomly.

Another interesting feature of Loomly is its interaction screen where you will be able to manage messages, comments, and track social handle mention.

3. Agora Pulse

 

 

Agora Pulse is another one of the best and leading social media management tools that offers amazing scheduling functionality. Agora Pulse’s publishing option enables you to schedule your content at preselected date and time. In the next step, you can choose if you want to publish once, want to schedule again, or want to republish your post regularly.

With the queue function, you can publish your evergreen content again and again, so that you can maintain a steady stream of content.

Agora Pulse’s amazing scheduling features:

 

• Share your best performing content over and over with the help of the queue function.
• With the help of a time slot and topic, you can organize and categorize your queued content.
• With team workflow, you can create, assign and approve content.
• You can schedule and queue your content on your iOS and Android devices.

 

4. Buffer

 

 

Buffer software helps you to schedule your posts to Facebook, Twitter, Instagram, Pinterest, and LinkedIn in one place. Buffer lets you customize your messages for all social media channels. The Buffer mobile app and web browser extension helps to add webpage links, images, and titles quickly to your Buffer schedule.

Despite this, it also helps you to publish your content at the best time on your social networks. It also comes with an analytics tool that helps to measure your previously posted content’s performance.

Buffer is a great scheduling tool for Instagram, and you can plan your posts in advance at a specific date and time.

Features offered by Buffer

 

• Create a schedule for your posts in advance for each of your social media accounts.
• You can view your content that is queued up in the calendar.
• You can also choose Instagram scheduling – direct or native.
• Team collaboration.

 

5. Hootsuite

 

 

Hootsuite is one of the leading social media posting and scheduling tools. Hootsuite lets you schedule posts to publish at a specified date and time in the future. You can post to a wide range of social media accounts, as per your chosen plan. You can both create your posts for future use, or you can even select current posts to publish in the future.

You can use its dashboard to manage all your social media platforms, and you can use this social media dashboard to schedule messages, manage several social media accounts, track conversations, and many other social activities.

6. Sprout Social

 

 

Sprout Social is an all-in-one social media scheduler that allows you to schedule and publish posts across multiple social media networks. Sprout Social offers a calendar feature that allows the team to keep an eye on what is being published and promoted regularly.

It also comes with a social media analytics feature that allows you to check how your previously published content is performing. With the help of this tool, you can publish your new Facebook post, Pinterest pin, or Instagram post at the same time. User-level permissions offer specific access to writers, marketing managers, and everyone in between to contribute to your publishing content planning.

7. SocialOomph

 

 

SocialOomph helps you to manage your Twitter accounts, and it includes tracking keywords, scheduling your tweets, saving and reusing drafts and more.

It comes with an unusual feature known as self-destructing or time-limited that is used for Twitter and Facebook. This lets you post updates to Facebook and Twitter, and it will be automatically deleted from your Facebook and Twitter account after a specified time.

It also allows you to set up recurring updates that publish at regular intervals such as hours, days, or weeks. You can give alternative text so that each post looks unique.

8. MeetEdgar

 

 

MeetEdgar is a purpose-built social media scheduler and automation tool that makes it easy to post your content across a wide range of platforms, including Facebook, Twitter, LinkedIn, and Instagram.

It lets you schedule, recycle, share the posts when you want. You can create a queue of content, and you can also create several categories for different types of content, such as promotional content, blog posts, questions, and quotes. It offers a calendar option so that you can add post categories at a specified date and time you want them to go out. It makes it easy to repost long-lasting content. After initial publishing, MeetEdgar recycles your updates over time.

It makes it possible to share your content overtime automatically, and it will be visible to more people, and your target audiences and you don’t need to do extra work for this.

Features offered by MeetEdgar

 

• Through RSS feed, import blogs or articles automatically
• Allows you to organize your content with colour-coded categories
• To keep your content fresh, use auto-generated content

 

9. CoSchedule

 

 

In 2020, CoSchedule is going to be one of the best social media scheduling tools that enables you to organize and schedule your social media posts across all social media networks. It also allows agencies to organize their projects for their clients.

With CoSchedule, you can manage and post all your blog content and social promotions from one dashboard. You can both create a standalone social campaign, or you can also add a social campaign to any project. It makes it easy for you to schedule posts to Twitter, LinkedIn, Facebook, Instagram, and Pinterest.

It allows businesses to organize, publish and push content across all social media networks simultaneously.

Features offered by CoSchedule

 

• You can easily manage your publishing content through a single window.
• You can schedule an organized calendar to run a smart marketing campaign.

 

10. Sendible

 

Sendible is another social media management tool for agencies, and they need it to handle social media for several clients. You can even schedule your social media posts across various social media networks or combine it with blogs and social sharing sites. You can also add it to slack to make the communication process easier.

Sendible will create an organized editorial calendar for your blog. Also, it can record brand mentions, enabling you to engage with the audience and know your social media presence.

Additionally, it enables you to plan, schedule, and publish your content, images, and videos across multiple social media channels simultaneously by using a robust compose box. Although, you can schedule your posts, videos, and images individually or in bulk in advance as you want.

Sendible also allows you to repeat your evergreen content to keep your social media profiles active.

Features offered by Sendible

 

• Schedule your posts, videos, and images individually or in bulk.
• You can plan your whole campaign offline and then import in bulk to the scheduler.
• Tailor content to each network to optimize organic scope.
• Group posts into campaigns and schedule on different queues.
• Recycle your long-lasting posts with repeated schedules.

 

11. TweetDeck

 

TweetDeck is a social media scheduler for Twitter, and it only encompasses Twitter itself. It is acquired by Twitter in 2011, and they integrated into their interface.

With TweetDeck, you can tweet messages instantly or schedule them for later. If you are not using TweetDeck at the time, still it can publish those tweets that are scheduled. Also, you can add videos, images, and GIFs to your messages, similarly when you publish a regular tweet. If you want to make some changes in a scheduled tweet before it is published, then you can easily edit a tweet.

A simple and best way to manage your scheduled tweets is by including a column “Scheduled” to your TweetDeck dashboard so that you can view a timeline of what is planned.

Features offered by TweetDeck

 

• You can manage scheduled tweets through its dashboard column.
• Manage several accounts in one place.
• Add images, GIFs, and videos on your scheduled tweets.
• Make changes to the scheduled tweet before publishing.

 

12. Everypost

 

Everypost is best suited for sharing visual content across Twitter, Facebook, LinkedIn, Google+, and Tumblr. You can schedule posts to publish when the time is most convenient for you. You can publish on both personal profiles and business pages on Android and iOS devices as well as Everypost’s website portal.

Without posting the same message individually, you can cross-post message across all social networks at once. This means, by customizing what you share through multiple social networks, you can use Everypost to optimize your content. For instance, you can add photos, hashtags, videos or mentions to customize a post for each social network.

Everypost lets you mix your post types, ensuring a diverse mix of industry news, trending topics, and promotional content is shared. It gives you multiple feeds to help with the curation of content.

13. Later

 

Later in the social scheduler best for Instagram. It allows you to post across multiple social networks, but mainly it emphasizes on Instagram. Unlike other social media posting and scheduling tools, you start a post with an image in Later, instead of text. You post an image to Later and then create the caption that accompanies it.

Initially, it will be difficult to set up Later so that it can directly post to Instagram. Moreover, after changing your Instagram account to either creator or business account, the process will become easier.

Later offers media library, you start by posting images to your media library, and they will remain there for future posts. You can also add labels and notes to your media items, and highlight an image you want by adding a star. In addition to this, you can filter your images in different ways.

With the help of Later’s quick schedule, you can easily drag and drop your posts into a time slot in your schedule.

14. Tailwind

 

Tailwind helps you with your visual marketing by assisting you. It plays a vital role to help you to find content, monitor conversation, schedule posts, amplify reach as well as analyze results.

With the help of drag and drop feature, you can easily upload, tag as well as post your Instagram and Pinterest posts with one go. To keep variety in your posts, you can shuffle your post queue. Tailwind also helps you to suggest the best time to pin or post your content. Tailwind recommends the best time for publication of posts by analyzing when your audience is most active on the specific platform.

15. SmarterQueue

 

SmarterQueue is a social media management tool that helps you in scheduling your social media posts on Twitter, LinkedIn, Facebook, Pinterest, and Instagram.

SmarterQueue uses various categories to manage different types of posts or content, for example, questions, blog posts, self-promotions, quotes, etc. Each category will have its own queue with its own position plan. Putting this all together means your scheduled posts deliver your audience with the right mix of content.

And you can set your evergreen content to expire after a specific date or being published a specific number of times when you add it to your schedule.

Categories in SmarterQueue are also colour-coded, so you can see what your schedule looks like in the calendar. You can drag and drop a post to a revised date and time if anything needs to be adjusted. The built-in analytics and reports offer actionable insights such as your best performing post schedule based on how it performs on each social network. Addition to this, you can also view which hashtag is getting the most engagement.

Features offered by SmarterQueue

 

• Using categories of content to schedule the best mix of content.
• Save time with evergreen recycling for reposting.
• Visualize the scheduled content in the calendar for drag and drop.
• Analyze your performance to fine-tune your plan.
• Find out the best-curated content to share with smart search.

 

16. SEMrush

 

SEMrush is a digital marketing platform, and it is specialized in SEO and PPC, and it also contains social media toolkit that includes social media poster tool.

Social media poster lets you draft, schedule, and publish content on Twitter, Facebook, Pinterest, LinkedIn and Instagram (only scheduling, no posting), directly from the user interface provided by SEMrush.

For every social media account, you can make a schedule at the same time every day or at different times on weekends or weekdays. With the integration of bitly, links get shortened. Whenever you create content for your social media account, you can put it into the queue so that it is scheduled for the next time slot. The built-in analytics enables you to see your optimal content so that you can schedule it repeatedly as a one-off or daily.

Its interactive calendar feature lets you set date and time when you want to post, make a draft, and create a queue for your posts. When you create content, you can also make changes to your images inside SEMrush.

Features offered by SEMrush

 

• Schedule your content with the interactive calendar.
• Automatically queue content to make your posting schedule simple.
• Identify your optimal content to schedule it again.
• Create your content when you are surfing the web with the Chrome extension.
• Edit images without exiting SEMrush.

 

17. MavSocial

 

MavSocial is another best social media scheduler that allows you to engage with your audience across multiple social media networks from one convenient inbox. From its social inbox you can:

• Keep track of and monitor messages, conversation, and notification
• View your follower’s replies and comments
• Post a reply, re-tweet and like

 

For social media engagement, visuals are important, and MavSocial offers Digital Library that allows you to upload, and manage your images and videos.

With MavSocial, you can schedule your posts via campaigns, and you will be able to create campaigns across multiple social media channels and view your calendar to check the schedule. From there, you can manage your content by drag and drop so that you can make necessary changes such as publishing dates and times if required.

MavSocial’s built-in social analytics allows you to view your best performing content on social channels. MavSocial supports Twitter, LinkedIn, Tumblr, Facebook, and YouTube.

18. eClincher

 

With eClincher, you can manage multiple social media accounts, groups, and pages. It is best suited for social media managers, marketing professionals, businesses, agencies and teams.

With the help of Unified Social Inbox, you can gather all your social media messages and notification from a single dashboard, so you can give a reply or engage with your audience.

eClincher offers you an opportunity to manage and schedule your posts, pins, and tweets to multiple social media profiles, pages, and groups.  You can also view your schedule as a smart calendar or standard list format.

If you are including URL in your schedule, then eClincher will automatically shorten it by using Google shortener. eClincher also integrates the feature of Google Analytics into Social Analytics module in one dashboard, and with this, you can easily view how your social media activities are performing and impacting your website traffic.

You can see the performance of your posts and analyze them on your Twitter, Facebook page, and LinkedIn accounts. In addition to this, you can also analyze follower trends and brand mentions.

Customizable dashboard allows you to drag and drop the graphs and reports so that you can view the most important data. You can also generate PDF reports from the dashboard. And many agencies use white label option to add their company logos.

eClincher supports Twitter, LinkedIn, Facebook, Pinterest, Instagram, blogger and YouTube.

19. Promo Republic

 

PromoRepublic is a social media management platform that automates your social media scheduling and publishing. You can add all your social media posts and visuals in one social media calendar, schedule in advance for the future, and it will be automatically posted to multiple social media channels. It works with Facebook, Twitter, Pinterest, Instagram, and LinkedIn.

Promo Republic provides you more than just scheduling posts, as you expect from any other social media management software, it also offers you analytics, reporting and smart posting using AI. In addition to this, it also offers social monitoring, with this, you can manage your brand reputation, and monitor social mentions as well and intelligent ads help to improve your social advertising campaigns.

# Conclusion

 

Brands from small to large are using social media scheduling tools to grow their business, save time, engage with their target audience, and publish more content.

It is not easy to choose any social media scheduling tool for your business as there are various good options are available in the market. So, while choosing any social media scheduling tool, ensure it is right and best option for your business.